Alpha Leadership Basics to Master for Attraction Marketing Success

Introduction

‘The Alpha Leadership Model’ is a modern model of leadership whose objective is said to capture and share the latest and most up-to-date knowledge about the practice of successful leadership.  The Alpha Leadership model defines a set of concepts, methods and knowledge modeled from observing and teaching leaders from around the globe. Many of the leadership skills (emotional intelligence, weak signal management, mental agility, for example), key to achievement in today's corporate world, are not taught in business universities, are rarely discussed by company academics, nor are they recognized inside of corporations as they recruit and train their staffs. (From: Alpha Leadership: Tools for Business Leaders Who Want More from Life, Anne Deering and Robert Dilts and Julian Russell, John Wiley & Sons, May 2002.)

Alpha Leadership

Leadership is a learned behavior that nearly anyone can accomplish. In its truest manifestation, leadership is essentially about proceeding first, and influencing others as much by one’s deeds as by one’s words.  From this viewpoint, powerful leadership can be viewed as the capability to involve others in the process of accomplishing a goal within some larger arrangement or milieu.  Leaders involve and sway other people so as to attain objectives within a system. The Alpha Leadership model purports to take up each of these crucial components, comprising the “work space” of leadership.

Anticipate, Align and Act

The Alpha Leader (in this model) has three core abilities necessary to transport the group into action: To Anticipate, To Align and To Act.  The task, through relationship, is producing cooperation. Human beings respond to leadership.  There is a great distinction between leadership and domination.   Powerful leadership is not a function of simply adjusting one's behavior to a particular scenario so as to get someone to accomplish a specific task, but instead to promote the expression of every individual's potential by helping him or her perform beyond predicted outcomes.

Application to Network Marketing

While the focus of Alpha Leadership here is within the generic corporate business setting, (The Alpha Leadership Model),  its  ideas, skills and resources may well be utilized in other contexts where striving to enhance performance or outcomes is the goal.

Concepts applicable to the network marketing backdrop include: 1)  the theory that an  alpha must keep his promises, gain trust, and insure that individual needs are met (insofar as they help to fulfill the larger group's needs). 2) The Three A's – Anticipation, Alignment, and Action. This 3-part element of the model serves generally as a progressive definition of leaders’role in downplaying conventional hierarchical power models.

The removal of superfluous formality serves to augment the powerful creative potential of dynamic multi-dimensional group interaction. Under our interpretation of this contemporary model, the assigned Alpha Leader of a network marketing enterprise, (fluidly conceived both in size and in form), would normally strive for high levels of group function and production. The dual objectives being, appropriate and significant financial compensation, and appreciation of personal work and worth. These rewards consequentially dispensing to every team associate as well as to and within groups among the respective whole.

Conclusion

Certainly more extensive application of this and other Alpha Leadership models is possible; which brings us to the ultimate purpose of this excersise. It is here where imagination and creativity should give life to new and expanded ideas on how Alpha Leadership can improve the quality and productivity of network marketing organizations via the relationships between their members. It's an attempt to shake dull work teams routines out of their boxes, encouraging any and all ideas, and nurturing in particular, the especially brilliant ones. Never fear or stifle new ideas unless the goal is to drive everyone bored to death. For more on  Alpha Leadership in business, read: Alpha Attraction. And to clear up any preconceived Alpha notions, read Part I of this series: Alpha Leadership - Myths & Misconceptions.

susan rachelle burton cook, esq.
Internet Marketing Expert, Home Business Advisor, & Entrepreneur Success Coach